How We Work Together

mParticle is a customer data platform for brands leading the customer experience revolution. mParticle helps marketers unify data and simplify partner integrations. Together, Foursquare and mParticle enable data-driven product leaders, marketers, and analysts to understand foot traffic trends, enrich their customer database, and build more personalized experiences.

Examples of What You Can Do

Enrich your customer data with Foursquare’s high-quality, real-world visitation data.

Unlock new ways to reach new audiences, deepen engagement and drive return on investment.

Understand the places where your customers go or have gone, how frequently, and whether they frequent competitive chains to help connect the dots between various pieces of data, and complete a unified view of your audience.

Integration Details

  1. Make sure the Pilgrim SDK is properly setup.
  2. Make sure that you've set any user specific ID in using the setUserId method of PilgrimUserInfo in the Pilgrim SDK.
  3. From your Foursquare Pilgrim Console, Enable Third Party Integrations .
  4. Once you have configured the Pilgrim Console, the Pilgrim SDK will automatically track location events and forward them to mParticle.