Metrics

Volume

MetricNameAlias
FrequencyimpressionsPerPanelistfreq, frequency
Impressionsimpressions
Impression IndeximpressionIndex
ReachprojectedCampaignReachreach
Reach Percentage
(Exclusive to dimensions: age, audience, children, education, ethnicity, gender, income, relationship status)
reachPercentpercentUsers
Revenuerevenue
SpendadSpendspend
Visitorsvisitors

Performance

MetricNameAlias
Behavioral Lift
(Exclusive to dimension: placement)
newVisitationbehavioralLift
Behavioral Lift ConfidencenewVisitationConfidencebehavioralLiftConfidence, incrementalActionConfidence
Behavioral Lift IndexnewVisitationIndexbehavioralLiftIndex
Behavioral Lift Index ConfidencenewVisitationIndexConfidencebehavioralLiftIndexConfidence
Behavioral Lift RevenuenewVisitationRevenuebehavioralLiftRevenue
Behavioral Lift Store Visits
(Excluded dimensions: audience, business, top category)
newVisitationVisitsbehavioralLiftVisits, incrementalActions
Cost per Behavioral Lift VisitcostPerNewVisitationVisitcpblv, costPerBehavioralLiftVisit, cpia, costPerIncrementalAction
Cost per Standard Lift VisitcostPerLiftStoreVisitcplv, costPerLiftVisit, cpslv, costPerStandardLiftVisit
Cost per Store VisitcostPerStoreVisitcpv, costPerVisit, cpa, costPerAction
Cost per Store VisitorcostPerStoreVisitor
Conversion Rate: BaselinebaselineConversionRatebaselineCvr
Conversion Rate: ExposedconversionRatecvr
Conversion Rate: ReturningreturningConversionRatereturningCvr, behavioralBaselineCvr, behavioralBaselineConversionRate
Standard Lift
(Exclusive to dimension: placement)
liftstandardLift
Standard Lift ConfidenceliftConfidencestandardLiftConfidence
Standard Lift RevenueliftedRevenueliftRevenue,standardLiftRevenue
Store VisitsvisitsonlineConversions, hybridConversions
User ratio
(Exclusive to dimensions: audience, time to first visit)
userRatiopercentConvertingUsers
Optimization IndexoptimizationIndex
T-Score
(Exclusive to dimensions: subplacement, tactic)
tScore
Lift Confidence T-Score
(Exclusive to dimensions: subplacement, tactic)
liftConfidenceTScore
Behavioral Lift Confidence T-Score
(Exclusive to dimensions: subplacement, tactic)
newVisitationConfidenceTbehavioralLiftConfidenceTScore, newVisitationConfidenceTScore
Relative Volume

Comparative Performance

MetricNameAlias
Reach Performance
(Exclusive to dimension: placement)
reachPerformance
Conversion Rate Performance
(Exclusive to dimension: placement)
conversionRatePerformancecvrPerformance
Cost per Store Visit Performance
(Exclusive to dimension: placement)
costPerStoreVisitPerformancecostPerVisitPerformance, cpvPerformance, costPerActionPerformance, cpaPerformance

Venue Level

MetricNameAlias
Attributable Visits
(Exclusive to dimensions: DMA, placement, venue)
attributableVisitsattributableActions
Attributable Conversion Rate
(Exclusive to dimensions: DMA, placement, venue)
attributableConversionRateattributableCvr
Cost per Attributable Visit
(Exclusive to dimensions: DMA, placement, venue)
costPerAttributableStoreVisitattributableCpv, attributableCostPerVisit, attributableCostPerStoreVisit, costPerAttributableAction