Volume
| Metric | Name | Alias |
|---|---|---|
| Frequency | impressionsPerPanelist | freq, frequency |
| Impressions | impressions | |
| Impression Index | impressionIndex | |
| Reach | projectedCampaignReach | reach |
| Reach Percentage (Exclusive to dimensions: age, audience, children, education, ethnicity, gender, income, relationship status) | reachPercent | percentUsers |
| Spend | adSpend | spend |
| Visitors | visitors |
Performance
| Metric | Name | Alias |
|---|---|---|
| Behavioral Lift (Exclusive to dimension: placement) | newVisitation | behavioralLift |
| Behavioral Lift Confidence | newVisitationConfidence | behavioralLiftConfidence, incrementalActionConfidence |
| Behavioral Lift Index | newVisitationIndex | behavioralLiftIndex |
| Behavioral Lift Index Confidence | newVisitationIndexConfidence | behavioralLiftIndexConfidence |
| Behavioral Lift Store Visits (Excluded dimensions: audience, business, top category) | newVisitationVisits | behavioralLiftVisits, incrementalActions |
| Cost per Behavioral Lift Visit | costPerNewVisitationVisit | cpblv, costPerBehavioralLiftVisit, cpia, costPerIncrementalAction |
| Cost per Store Visit | costPerStoreVisit | cpv, costPerVisit, cpa, costPerAction |
| Cost per Store Visitor | costPerStoreVisitor | |
| Conversion Rate: Baseline | baselineConversionRate | baselineCvr |
| Conversion Rate: Exposed | conversionRate | cvr |
| Conversion Rate: Returning | returningConversionRate | returningCvr, behavioralBaselineCvr, behavioralBaselineConversionRate |
| Standard Lift Confidence | liftConfidence | standardLiftConfidence |
| Store Visits | visits | onlineConversions, hybridConversions |
| User ratio (Exclusive to dimensions: audience, time to first visit) | userRatio | percentConvertingUsers |
| Optimization Index | optimizationIndex | |
| T-Score (Exclusive to dimensions: subplacement, tactic) | tScore | |
| Lift Confidence T-Score (Exclusive to dimensions: subplacement, tactic) | liftConfidenceTScore | |
| Behavioral Lift Confidence T-Score (Exclusive to dimensions: subplacement, tactic) | newVisitationConfidenceT | behavioralLiftConfidenceTScore, newVisitationConfidenceTScore |
| Relative Volume |
Comparative Performance
| Metric | Name | Alias |
|---|---|---|
| Reach Performance (Exclusive to dimension: placement) | reachPerformance | |
| Conversion Rate Performance (Exclusive to dimension: placement) | conversionRatePerformance | cvrPerformance |
| Cost per Store Visit Performance (Exclusive to dimension: placement) | costPerStoreVisitPerformance | costPerVisitPerformance, cpvPerformance, costPerActionPerformance, cpaPerformance |