In this section, please tell us about the organizations delivering media in your campaign. At least one partner must be added before continuing.

The Digital Media Partners form in Foursquare Attribution.

Foursquare Attribution works with over 500 Media Partners, Publishers, and DSPs to ensure coverage across your digital inventory.

Not sure about some of the finer details? Simply provide as much as you can. Your Account Representative will confirm details with all parties prior to running a measurement campaign.

If you can't find a particular media partner, visit our troubleshooting page..

More Information

Each field in the form is described in the table below. When you have provided all the required fields, click Add Partner to add the partner to the list.

Note: certain fields require other fields to be selected (for instance, the "Planned Display Ads Impressions" will only appear when "Display Ads" is selected.)

Field	Description
Partner Name / DSP	The name of the partner. Start typing to reveal a list of available partners. If you can't find a particular media partner, please visit the troubleshooting page.. If you represent an agency with a programmatic team delivering media in this campaign, you should include that in the Media Partner list.
Partner Contact Email	The best contact email for your partner.
Start Date / End Date	A start and end date for your campaign. Some Media Partners may only be delivering impressions during a portion of the campaign flight. You can reflect this by editing the “START” and “END” date fields directly in the Partner table.
Media Delivery	Select all types of digital media your partner will serve. Currently, you can select Display Ads and/or Video Ads.
Impression Estimates	The total estimated impressions with the given media partner. Appear when you select Display Ads and/or Media Ads. In most cases, we will work with Media Partners to implement a tracking pixel on ad units, allowing us to accurately measure media delivery. This form helps us prepare for each scenario we’ll need to cover. If the details haven’t been finalized—or if you’re unsure—provide a rough estimate or leave the fields blank. Your Account Representative will confirm details with all parties prior to running a measurement campaign.
How will this partner's media be served?	Select whether the partner's media will be Site Served, Agency Served, or both. In Site Served models, digital media partner directly deliver campaign media from their servers to the publisher's platform. For example, when a user visits a news website, the display ads are served directly from the media partner's servers to the user's browser. In Agency Served models, the media partner provides assets to an advertising agency, which then manages the distribution and delivery of the media to the publisher's site. For instance, a media partner might deliver video ads to an advertising agency, and the agency handles the placement and delivery on various online platforms.
Estimated Ad Spend	Provide an estimate for the total ad spend for the given media partner. If the details haven’t been finalized—or if you’re unsure—provide a rough estimate or leave the fields blank. Your Account Representative will confirm details with all parties prior to running a measurement campaign.
Funding Source	Select the party responsible for funding the measurement study. Either Agency or Media Partner To provide accurate volume and performance metrics, we need to understand how spend is distributed amongst Media Partners.

Edit Partner List

After adding a partner, they will be populated into a list at the bottom of the form.

If you want to edit any of the details you provided about a previously added media partner, click Edit (represented by a pencil) on the right side of the table.

Remove a Partner

If you wish to remove a partner from the list, click the Remove button (represented by a trash can) on the far right.