Campaign Products

Foursquare's Campaign Products offer rich analytic insights for advertising and marketing teams. Our Targeting tools let you design Audience segments and Proximity geofences. The Attribution measurement solution evaluates advertising campaign effectiveness at driving conversions across media channels.

Targeting

Audience

Create and deploy audience segment, dervied from our rich repository of historical place visits.

• Overview
• What is Audience?
• Build an Audience Segment

Proximity

Design highly-customizable geofences via a self-serve user interface, or with the help of our in-house experts.

• Overview
• What is Proximity?
• Build a Proximity Segment

Self-Serve

Deploy Audience and Proximity segments on your own via our self-serve portal.

• Requirements
• Deploy Segments to DSP
• Refresh Segments

Attribution

Attribution

Quantify the effectiveness of advertising campaigns at driving conversions across all channels.

• Overview
• What is Attribution?
• Calculate Campaign Feasibility
• Create an Attribution Campaign
• Managing an Attribution Campaign
• Attribution FAQ