Calculating Feasibility
This page describes all modules on the Campaign Feasibility Calculator. Using an estimated number of impressions, the calculator will generate a Feasibility Score for your campaign.
Conversion Type
Select the type of conversion you are measuring. Your selected conversion type will impact other fields in the Feasibility Calculator, so please select the appropriate conversion type as your first action.
The conversion type module.
The three conversion types are described in the following table:
| Type | Description |
|---|---|
| Store Visits | Users visiting a physical business location after ad exposure |
| Online Conversions (currently unavailable) | Users performing an online action, such as placing an order or making an online appointment after ad exposure. |
| Hybrid Conversions (currently unavailable) | Users performing some sequence of online conversion and store visit, such as buying online then picking up in-store after ad exposure. |
Calculation Type
This section is where you determine the type of Attribution reporting you want.
The calculation type module.
As mentioned above, the fields in the Calculation Type section depend on which conversion type you selected. The options selected here will also impact the fields available in the Campaign Information.
| Field | Description |
|---|---|
| Country | Select the country where your campaign is running. Note that only one country can be selected for any campaign. |
| Are you interested in calculating store level feasibility? | Select No (store level reporting is currently unavailable). |
Campaign Information
In this section, we request campaign information such as the business or category, as well as the geography where you are measuring visits.
The campaign information module.
More details about the fields required in the campaign information section:
| Field | Description |
|---|---|
| Are you measuring visits to a business or category? | Whether you are measuring visits to specific business or category. Categories are only available when measuring store visits. |
| Business Name/Category Name | The name of the business or category to measure. You can add several businesses in this section. |
| Flight Start/End Date | The start/end date for the marketing campaign. |
| Where are you measuring visits to? | Select where you wish to measure visits. Either National, Regions, States, or DMAs. National: Select this if your campaign will be serving impressions across the entire country DMAs: Select this if your campaign will only be serving impressions to select DMAs (Designated Market Areas) States: Select this if your campaign will only be serving impressions to select states Regions: Select this if your campaign will only be serving impressions to select regions (Midwest, Northeast, South, West) |
Channel Configuration
Digital Media
Digital media measurement includes:
- In-App
- Search
- Desktop/Mobile Web
- Online Video
- Over-the-Top (OTT/CTV)
Calculate Score with Estimated Impressions
Fill in the Estimated Number of Impressions for in-app, search (use estimated # of clicks), and all other digital media (desktop/mobile web, online video, and over-the-top (OTT/CTV). For each pair filled, Frequency and Reach field will automatically be calculated.
Click Calculate to generate a feasibility score.
Feasibility score generated, showing poor results.
Television Media
Input the total volume of Linear or Addressable TV impressions.
- Linear TV
- Addressable TV
Calculate Score with Estimated Impressions
Fill in the Estimated Number of Impressions field for both Linear and Addressable TV. The Frequency and Reach fields will automatically be computed.
Click Calculate to generate a feasibility-score.
Television media with only Linear TV and a Good feasibility score.
Out-of-Home Media
Out-of-home media is often traditional advertising found outdoors or in large indoor areas, such as airports and train stations. Examples include:
- Billboards
- Street fixtures (bus shelters, etc.)
- Screens at airports, gas stations, etc.
Calculate Score with Estimated Impressions
Fill in the Estimated Number of Impressionsand Frequency fields. The Reach field will automatically be computed. For guidance on what to enter for Frequency, please reach out to the FSQ team for assistance via our Attribution Support Portal .
Click Calculate to generate a feasibility score.
Out-of-home feasibility calculated with an Excellent feasibility score.
Feasibility Score
When you calculate a feasibility score by providing your estimated impressions, Foursquare returns a score in the Calculation Result window, along with your estimated match.
Results
Example results are shown throughout the above sections. The possible scores are:
| Score | Description |
|---|---|
| Excellent | This denotes your campaign is an excellent fit at the stated impression levels. |
| Good | This denotes your campaign is feasible for an overall report but some granular data cuts may not be available. |
| Consult Foursquare | This denotes that your campaign is not feasible at the stated levels and you may need to adjust some of the parameters |
Not Feasible?
If your campaign is not feasible, consider the following:
- Extend your flight dates to enable additional visitation to be observed
- Review your geotargeting – you may need to select more or fewer DMAs depending on where the highest visitation occurs for that business
- Reach out to your Foursquare representative to see what could improve feasibility
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Updated 13 days ago