Requirements
Minimums
- Impressions: There are no impression minimums for self-service. A minimum impression commitment of 2M impressions/month is needed for managed service.
- Devices: Each Audience will also need to reach a minimum of 10K devices to activate. An audience size of 0 indicates a need to increase the lookback window, radius and/or locations being targeted.
Cost
In most scenarios:
- Audience: $1.50 CPM
- Proximity: $0.75 CPM
Timeline for Delivery
Delivery timelines depend on the platform but range from 2-6 business days.
A build confirmation email will be sent once the deployment is initiated, which will include a platform-specific ETA.
A final email will be sent upon completion of the deployment.
Ready-to-use Audiences
A number of partner platforms have off-the-shelf segments available within their interfaces for immediate activation, including lifestyle & lifestage, place categories, chains, and more. These platforms include:
- Basis Technologies
- Google (DV360)
- The Trade Desk
- Adelphic (Viant)
- Xandr / Appnexus
- Liveramp
- Mediaocean
- Adobe Ad Cloud
- TransUnion
- Experian
- StackAdapt
- Vistar Media
- Yahoo!
- MiQ
Updated 21 days ago