The Campaign Feasibility Calculator is used to determine whether your campaign will reach enough people to generate a Foursquare Attribution report.

Click here to access the Campaign Feasibility Calculator.

Things to Know

Calculating feasibility is a mandatory step before measuring any campaign.

• Feasibility does not guarantee that an Attribution report will generate but is based on historical visitation observations and key campaign parameters
• Frequency refers to the total number of times a person is served an ad over the course of the entire campaign. The calculator assumes a frequency of 5
• Feasibility is impacted by flight dates, impression volume, geo-targeting, and channel
• Shorter flights will require more impressions
• Geo-targeted campaigns may require more impressions depending on the visitation in those specific markets
• In-app targeted campaigns will require fewer impressions than Mobile Web/Desktop campaigns. This is simply a function of the Mobile Device ID being passed via In-App inventory.