Campaign Feasibility Calculator
The Campaign Feasibility Calculator is used to determine whether your campaign will reach enough people to generate a Foursquare Attribution report.
Click here to access the Campaign Feasibility Calculator.
Things to Know
Calculating feasibility is a mandatory step before measuring any campaign.
- Feasibility does not guarantee that an Attribution report will generate but is based on historical visitation observations and key campaign parameters
- Frequency refers to the total number of times a person is served an ad over the course of the entire campaign. The calculator assumes a frequency of 5
- Feasibility is impacted by flight dates, impression volume, geo-targeting, and channel
- Shorter flights will require more impressions
- Geo-targeted campaigns may require more impressions depending on the visitation in those specific markets
- In-app targeted campaigns will require fewer impressions than Mobile Web/Desktop campaigns. This is simply a function of the Mobile Device ID being passed via In-App inventory.
Updated 7 months ago