FAQ

What is a Foursquare Audience segment?

Foursquare Audience is based on past visitation and real-world foot traffic, making it highly customizable and scalable. For example, Starbucks Visitors in the last 30 Days, Winter Holiday Travelers, Lapsed gas station Visitors, Moms who Live Near Target
Audiences can be activated across almost any screen or channel, including desktop, mobile, social, CTV, OTT, OOH, and more…

What is the Reach Estimate, and why does my Audience segment show 0 for the estimated size? I know there were at least a few people that visited the location during this lookback window.

The Reach Estimate provides an estimate on the size of your segment by constructing a random sample of the entire population of devices in Foursquare’s universe. By calculating reach off of a sample, the tool is able to quickly give estimates at the push of a button!
When the Audience Designer shows “0” estimated reach, that means that the segment contains less than 10k devices (which is FSQ’s minimum size for segments). Any segment that contains under 10k devices will automatically fail when the build is requested, so the UI shows “0” at any number below that threshold. We recommend expanding your segment criteria, such as extending the lookback window, adding in additional POIs, incorporating ready-to-use audiences, etc. until you see reach.

What is the reach multiplier in the FSQ Targeting UI?

FSQ uses a machine learning model which takes a seed audience, such as "visitors to Starbucks", infers their most predictive geo-behavioral attributes (using all of the real-world observations/attributes we have on these mobile devices), and creates an expanded audience of "look-a-like" users who display similar geo-behavioral patterns. We recommend using this feature to increase the scale of your audience.

What is the criteria for each frequency category (low, medium, and high)?

To calculate visitation frequency, Foursquare analyzes all visits to a specific place or place category and assigns visitors into three groups: high, medium, and low frequency. The "high" group includes the fewest visitors (those who visit most often like employees or loyalists), "medium" includes more visitors (those who visit a place often), and "low" includes the largest group (those who occasionally visit a place). These buckets are unique to each location, so we are not able to provide absolute numbers to define what equates to high, medium, or low frequency.

How do I change my segment titles to an AND or an OR statement?

To change tiles to and from AND/OR statements, simply click and drag the tiles together or apart.

Can I layer frequency, time of day, and day of week of visitation over a location in my Audience segment?

Yes, you can layer these features if you are adding locations (chain, category, etc.) to your design from the UI! If you are using a list of lat/longs, this is not a supported functionality.

What is the longest lookback window I can use on an Audience?

The Audience Designer allows you to go back 18 months for a custom date range, but Foursquare recommends a lookback window of 3-6 months to balance recency and scale, while aligning with typical consumer behavior, such as updating or changing their devices.

How long will it take to build my Audience segment?

This will depend on your activation platform! Delivery SLAs are between 2-6 business days, visit our customer support portal for timelines specific to your platform!

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Still have questions?

Visit our customer support portal for further support.