Targeting Overview

Foursquare Targeting includes Audience, a tool for designing/deploying audience segments derived from historical place visits, and Proximity which allows to users create highly-customized geofences.

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Targeting Resources

  • Quarterly Targeting Guides: Get inspired with Audience and Proximity segment ideas built to drive measurable results around Q3 2026 and Q4 2026 tentpole events.
  • 2026 Holiday Playbook for Retail Marketers: Get exclusive insights into seasonal trends, targeting strategies, and measurement tips aligned to holiday shopping moments.

Audience

Audience

Create and deploy audience segments, derived from our rich repository of historical place visits.

Targeting

Proximity

Design highly-customizable geofences via a self-serve user interface, or with the help of our in-house experts.

Self Service

Self-Serve

Deploy Audience and Proximity segments on your own via our self-serve portal.

Support

Support

Contact our support team to get the help you need.



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