Targeting Overview

Foursquare Targeting includes Audience, a tool for designing/deploying audience segments derived from historical place visits, and Proximity which allows to users create highly-customized geofences.

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Targeting Resources

• Quarterly Targeting Guides: Get inspired with Audience and Proximity segment ideas built to drive measurable results around key Q3 and Q4 tentpole events.
• Holiday Guide: Get insights into seasonal trends, targeting strategies, and measurement tips aligned to holiday shopping moments in our 2025 Holiday Guide for Retail Marketers.

Audience

Create and deploy audience segment, dervied from our rich repository of historical place visits.

• Overview
• What is Audience?
• Build an Audience Segment

Proximity

Design highly-customizable geofences via a self-serve user interface, or with the help of our in-house experts.

• Overview
• What is Proximity?
• Build a Proximity Segment

Self-Serve

Deploy Audience and Proximity segments on your own via our self-serve portal.

• Requirements
• Deploy Segments to DSP
• Refresh Segments

Support

Contact our support team to get the helo you need.

• Contact Support