Targeting Overview

Foursquare Targeting includes Audience, a tool for designing/deploying audience segments derived from historical place visits, and Proximity which allows to users create highly-customized geofences.

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Strategic Targeting Recommendations for Q2

Get an in-depth look at how Audience and Proximity segments can be applied to major Q2 advertising events. Use this guide to inform and adjust your campaign targeting strategies.

Audience

Create and deploy audience segment, dervied from our rich repository of historical place visits.

• Overview
• What is Audience?
• Build an Audience Segment

Proximity

Design highly-customizable geofences via a self-serve user interface, or with the help of our in-house experts.

• Overview
• What is Proximity?
• Build a Proximity Segment

Self-Serve

Deploy Audience and Proximity segments on your own via our self-serve portal.

• Requirements
• Deploy Segments to DSP
• Refresh Segments

Support

Contact our support team to get the helo you need.

• Contact Support